Price vs Cost

I get more texts, emails, calls that start out with “PRICE” than anything. I get it. You want a price that you’re comfortable with.  But lets not even talk about PPF or coatings right now. Lets talk about you getting what’s truly important to you- value for your money. Does it really matter that after calling 5 shops, that you found the lowest price when in the end you’re not satisfied with your purchase?  You had the option to buy a perfectly clean, mechanically sound, used Honda for 80% less than what you spent on your Porsche right? They both get you to the same place dont they?  You weren’t going to be happy with a used outdated Honda though. Thats value. Its not about the lowest price. When you trade your money for a service or an item you want to be happy with that exchange. You want to know you got your moneys worth. Satisfied customers dont regret the money spent. Unsatisfied customers do. Often times when someone goes for the cheaper price, ESPECIALLY for a professional service, they end up spending more money sooner than they expected to get what they were after in the first place. Thats cost. You saved money the first time just for it to cost you more later.

You see when you hit up Amazon, walmart, your local store looking for a specific item it absolutely makes sense to shop by price. At the end of the day you are getting the exact same red, digital, Mr Coffee coffee maker or set of tires. Shopping for deals and price makes perfect sense when you are buying a new car. When you are looking for a Ceramic coating or paint protection film installer, a landscaper, a tattoo artist (especially), a painter, WHATEVER,  dont let the first question be “How much?” Instead ask more important questions. Start with “what does your SERVICE include?”  What is included with that price? The car wash for example is 30$. I can’t beat that price. But your wheels are going to be clean. Your cup holder isn’t going to have caked on coffee spills. Your paint isn’t going to feel like tree bark and your vehicle isn’t going to have a brand new set of swirls all over the place. The PRICE was only 30$. But its going to COST you an additional detail and extra labor to polish out the swirls. Price and cost are very different. Sometimes the cost is far higher than the price.

The difference in price between skilled services is ALWAYS going to be quality and experience. You can’t go to the Porsche dealer and say “well Kia down the road is going to sell me a fully loaded vehicle for half of your price.” You can’t compare kia quality and craftsmanship to Porsche. Just like you can’t expect Ruths Chris steak quality with McRib prices.

With that said let me be clear there are a LOT of shops out there today in the age of social media trying to bamboozle you with clout, hype, and even LIES. The things Ive seen some shops do are disturbing. But look at their website, and their socials and you’d think they were the best thing going right now. They have to price high because they pay so many different people to do the work on your car and to pay the owner. With me you get installer direct pricing. You get attention to detail that physically can’t be beat by a team of employees and subcontractors who’s name isn’t on the line. Im not the cheapest because my skill and quality are HIGH. But Im not the most expensive because I don’t have to charge more than necessary. I want customers for LIFE. I want repeat business. I want to build a relationship and a name that is TRUSTED.

 I charge for the time it takes me to make each customer HAPPY. Not a single person has ever regretted money well spent. Everyone regrets not getting what they paid for.

Feel free to contact me with any questions you may have!